Past Work


Product Lead - Core Product

Led the discovery process for seven initiatives, launched the SimpliSafe Smart Lock, and managed the Core Product.

  • Managed core product making up >80% of unit sales / 3m users.
  • Increased YoY acquisitions with team from under 30% in 2019 to over 42% in 2020.
  • Launched smart lock. Sold 2x over forecast. Earned our highest NPS score.
  • Led discovery of 7 initiatives on the SimpliSafe roadmap.
  • Oversaw hardware, electrical, firmware, platform, mobile & web app.
  • Collaborated with 31-55 engineers and 18 multidisciplinary team leads.
  • Helped scale the product team 3x. Built the first product requirement document, and formulated our unit economic model.
  • Facilitated 3 Design Sprints and ideation sessions w/ execs, mkt, prd, & eng.
  • Organized design, RFQ, and dev phases for FoodSmart Smoke/CO Detector.
  • Kicked-off first design for the system’s setup guide in the mobile app.
  • Owned compliance process for the life-safety devices.
  • Analyzed 2 potential acquisitions by interviewing founders (due diligence).

See recommendations here.


Product Manager - Consumer Insights

Worked on Nielsen Innovation Studio a consumer insights platform. A SaaS tool that enables CPG brands to validate ideas at scale.

Managed the Nielsen Optimizer product, which tests a billion concepts at a time with customers, then finds the best three. The tool uses an evolutionary algorithm to test permutations of concepts generated by CPG brands.

  • Managed a consumer insights SaaS product, Nielsen Optimizer.
  • Improved the usability of the Concept Editor.
  • Led initiative to redesign the Audience page. Increased adoption by 21%.
  • Supported increase in overall platform adoption.
  • Built an internal analytics dashboard.
  • Reduced specific browser bugs by 57%.

Startups (Seed-Stage)

CabinetM | Product Manager
Managed the Marketing Technology platform to help strategists integrate new tools. Employee 4.

GenRocket | Associate Product Manager
Supported founders through industry analysis. Employee 5.

Blank Label | Business Development Associate
Led business development our hotels channel. Employee 7.

MassChallenge (@AltruHelp) | Brand & Social Media Manager
Managed organic social campaigns. Employee 5.