Product Management


SimpliSafe

Led the discovery of multiple initiatives, launched the SimpliSafe Smart Lock, and managed the Core Alarm System.

Read my team's recommendations here.


Nielsen

Worked on Nielsen Innovation Studio a data platform to quantify the desireability of new CPG innovations. Later, I worked on Nielsen Optimizer, a CPG tool that uses evolutionary algorithms to create 1 billion+ new concepts, then tests those ideas with consumers. The algorithm empowers Nielsen to narrow down a large idea space, to only the top three choices. Clients take action on these insights to manufacture products that are optimized for the consumer.


Prior work

CabinetM: Managed on a Marketing Technology platform to help marketers find the right tools for them and onboard quickly.

GenRocket: Assisted CEO and COO in building a competitor matrix.