Product Management


Led the discovery of multiple initiatives, launched the SimpliSafe Smart Lock, and managed the Core Alarm System.

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Worked on Nielsen Innovation Studio a data platform to quantify the desireability of new CPG innovations. Later, I worked on Nielsen Optimizer, a CPG tool that uses evolutionary algorithms to create 1 billion+ new concepts, then tests those ideas with consumers. The algorithm empowers Nielsen to narrow down a large idea space, to only the top three choices. Clients take action on these insights to manufacture products that are optimized for the consumer.

Prior work

CabinetM: Managed on a Marketing Technology platform to help marketers find the right tools for them and onboard quickly.

GenRocket: Assisted CEO and COO in building a competitor matrix.